Saint-Tropez hosts Rolls Royce exclusive client experiences
Until 3rd August, Rolls-Royce Motor Cars is at the French Riviera with a series of client experiences in Saint-Tropez. The marque is hosting private appointments, curated drive opportunities, and private gatherings in a number of landmark destinations, including La Réserve and Althoff Villa Belrose.
Each location brings its own expression of Riviera refinement. Hidden among pine groves and rocky coves, La Réserve pairs modernist minimalist architecture with extraordinary seclusion, offering a spectacular sea view. Althoff Villa Belrose, with its cascading terraces and panoramic views, evokes the relaxed grandeur of a private Mediterranean estate.
“These destinations directly reflect the tastes and habits of Rolls-Royce clients, shaped by insights into where they choose to spend their summers,” the company says. “These are the places that inspire them, host them, and feel like home. The brand’s presence in each location is a natural extension of that understanding, offering opportunities to connect in the environments they already love.”
From these venues, guests are invited to explore Rolls-Royce’s full lineup via 12 bespoke cars on the sweeping corniches that the region is famed for. These coastal roads were once favoured by Sir Henry Royce, who refined early motor cars from his winter home in nearby Le Canadel, lending quiet continuity to today’s Riviera experience.
A discreet hospitality space is reserved for client meetings and gatherings at each address, while an exclusive Rolls-Royce moment is at the famed Nikki Beach, long associated with the lively spirit of Saint-Tropez.
Rolls-Royce’s Saint-Tropez programme also includes a series of private soirées and hosted dinners, allowing clients to celebrate shared passions, regional character, and the quietly assured glamour that defines Rolls-Royce.
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