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Meet the team

Eye On London

Emma Trehane (Founding Editor)

Emma’s journey into launching EyeOnLondon started as an academic in the Humanities. Much of her research brought her to London, where she immersed herself in the lives of newspaper editors, readers, writers, and publishers. As a member of the renowned Chelsea Arts Club she became introduced to some of the country’s top writers, journalists, designers, editors, film-makers and artists.

Living up to its reputation, she thrived on the intellectual and social vibe of London life and has never looked back. In the mid-tweenies she moved up to the Capital where she worked with a Kensington and Chelsea publication, eventually taking on the role of editor. Her editorial experience, combined with a nuanced understanding of the business dynamics of the media, motivated Emma to transition into a commercial consultancy role at a City of London publication.

This move not only fuelled her entrepreneurial spirit but also paved the way for her to become a Freeman of the City of London. Driven by her skills and ambition, she aspired to create something extraordinary and in February 2021 launched a series of 5 print titles across central London: EyeOnLondon, a visually striking and compelling publication, which brings together the country’s finest writers to deliver engaging content that resonates with its readership.

Always captivated by new technologies and the evolving landscape of journalism, Emma is now steering EyeOnLondon into a new era. Her latest endeavour involves taking the publication online, mirroring the eye-catching nature of the print issue. Beyond that, she envisions EyeOnLondon as a platform that not only provides first-rate London news and features but actively engages with the communities it serves.

Steve Muscroft (Art Director)

Steve Muscroft brings a designer’s eye and quick wit to EyeOnLondon, shaping a visual identity as distinctive as the editorial voice behind it. With years of experience in print and digital publishing, Steve has an instinct for layouts that stop people mid‑page and graphics that make stories sing. From the start, his sharp personality and dry sense of humour have complemented Emma Trehane’s editorial flair, and together they saw they could build something genuinely different.

When Emma, Fahad and Steve set out to launch what would become EyeOnLondon, the brief was simple: stand out and look like nothing else on the market. Steve took that as a challenge, crafting designs that give the publication its confident, unmistakable look. Every edition is taken from layout through to press under his watch, and then carefully translated into engaging digital formats. He also applies the same approach to branding, partner campaigns and social posts, making sure EyeOnLondon feels consistent wherever it appears.

In recent years Steve has taken his design instincts further, moving into short‑form video and documentary‑style storytelling. Exploring Adobe Premiere Pro and motion graphics, he’s begun translating his eye for composition into moving images, bringing EyeOnLondon’s content to life in ways that feel fresh and unexpected while staying true to the platform’s visual identity. Away from the studio, Steve balances life with his fiancé, actor and singer David Bedella, alongside personal projects – from sketching logos and reading the latest 2000AD graphic novels to creating smartwatch faces he plans “to release to a Play Store near you, very soon!”.

Steve

Steve Muscroft (Art Director)

Steve Muscroft brings a designer’s eye and quick wit to EyeOnLondon, shaping a visual identity as distinctive as the editorial voice behind it. With years of experience in print and digital publishing, Steve has an instinct for layouts that stop people mid‑page and graphics that make stories sing. From the start, his sharp personality and dry sense of humour have complemented Emma Trehane’s editorial flair, and together they saw they could build something genuinely different.

When Emma, Fahad and Steve set out to launch what would become EyeOnLondon, the brief was simple: stand out and look like nothing else on the market. Steve took that as a challenge, crafting designs that give the publication its confident, unmistakable look. Every edition is taken from layout through to press under his watch, and then carefully translated into engaging digital formats. He also applies the same approach to branding, partner campaigns and social posts, making sure EyeOnLondon feels consistent wherever it appears.

In recent years Steve has taken his design instincts further, moving into short‑form video and documentary‑style storytelling. Exploring Adobe Premiere Pro and motion graphics, he’s begun translating his eye for composition into moving images, bringing EyeOnLondon’s content to life in ways that feel fresh and unexpected while staying true to the platform’s visual identity. Away from the studio, Steve balances life with his fiancé, actor and singer David Bedella, alongside personal projects – from sketching logos and reading the latest 2000AD graphic novels to creating smartwatch faces he plans “to release to a Play Store near you, very soon!”.

Fahad Redha - Content Editor

Fahad embarked on his career at the University of the Creative Arts, earning a bachelor’s degree in journalism. Following graduation, he contributed to a local London newspaper in Kensington & Chelsea.

His roles evolved, and he eventually assumed the positions of motoring, events, and health editor. During this period, Fahad showcased his talent by covering events such as the Classic Car Show and Salon Privé. Ever the versatile journalist, he contributed across various sections, including news, sport, and education, gaining valuable experience in diverse genres.

Not one to shy away from learning new skills, Fahad has recently taken up photography and developed a passion that complements with his journalistic work. Armed with a camera, he is the visual storyteller for many of his articles, especially those focusing on motoring events.

In February 2021, Fahad received an invitation from Emma to join the EyeOnLondon team.

He has played an important role in diversifying the publication’s coverage across various sections. 

Since the launch of the EyeOnLondon online platform in 2023, Fahad has worked with Emma on establishing the editorial direction of the website alongside his continued contributions in Print.

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